Customer profile

FORCADELL is a real estate firm with more than 65 years of experience in the Spanish market. Based in Barcelona, it is one of the most consolidated companies in the national real estate sector and one of the leaders in the sector in Catalonia, offering brokerage, consulting and asset management services.

Its team of consultants combines in-depth local knowledge with a clear focus on structured commercial processes. The company is firmly committed to innovation, integrating technological solutions to standardize processes and reinforce the professionalization of the residential area.

• Since 1958
• 8 offices
• 192 employees

2. The Challenge

Forcadell's team detected several areas for improvement in its acquisition and valuation process, especially in the second-hand residential segment:

• Standardization of valuations among consultants with different levels of experience.
• Unification of external sources, homogenizing criteria and optimizing time.
• Increased professionalization of the appraisal process, improving the presentation and the commercial argumentation
• Acceleration of the step between valuation and commercialization, reducing time.
• Support new consultants with an intuitive and easy-to-adopt tool that shortens their learning curve.
• Specific need for an effective solution for the Palma de Mallorca team, whose local operations required a tool that offered good comparables and a unified environment to analyze the market.

3. The solution

Forcadell implemented Lystos as a real estate valuation tool for its second-hand residential sales team. The need initially arose from the Palma de Mallorca team, which did not have a suitable solution for analyzing market comparables or to support asking prices to homeowners. From there, the tool was extended to the rest of the team in its network of offices.

Key functionalities used:

• Valuation with realistic comparables: Lystos allows you to quickly consult relevant references from the current market, adjusting the target price according to specific characteristics of the property (e.g. sea views), which facilitates a more informed valuation.
• Customizable reports: Consultants can edit, customize and share the report with owners in digital format, reinforcing client involvement in the process and improving message clarity.
• Intuitive interface and unified environment: All analysis is performed from a single platform, eliminating the need to combine portals, cadastre and other external tools.

"The valuation solution has helped to better defend the price to the owner and reduce the time between valuation and marketing."

- Raúl Prieto, Forcadell

Adoption

The tool has been particularly well received by the most active consultants in recruitment, as well as by the newly incorporated profiles. Its ease of use, coupled with the support team's accompaniment, has facilitated a smooth adoption without technical friction or resistance from users.

4. Impact

Quantitative

• Reduction of the time between valuation and commercialization.
• Acceleration of the recruitment process, thanks to the use of an interactive digital report that can be easily sent by link, avoiding the need to coordinate face-to-face appointments to show a printed document. This reduces the number of meetings to reach the closing.
• Increased operational efficiency by centralizing in a single tool tasks that previously required multiple sources (portals, cadastre, maps, etc.).
• Widespread use among new consultants, who adopt the tool quickly thanks to its intuitive design and low learning curve.

Qualitative

• Better price defense to the owner, thanks to well-selected comparables and the possibility to show the added value of certain features (such as sea views).
• Increased confidence of the consultant in the recruitment phase, by having solid data and a professional presentation.
• More active participation of the owner, who better understands the market analysis by receiving a visual, clear and digital report.
• Strengthening commercial professionalization by establishing a more homogeneous and data-driven valuation process.

"The report is very visual, the owner understands it and that makes it easier to negotiate. It also allows us to contact owners who were no longer expecting calls."

- Raúl Prieto, Forcadell

6. Next steps

Forcadell is in a phase of continued growth and professionalization, and plans to expand the use of Lystos on several lines:

• Explore its application in other departments, where valuation processes also require agility and standardization.
• Accompany FORCADELL's future growth, ensuring access to the tool for new consultants in all its areas of coverage.
• To continue contributing with feedback that helps to evolve the platform, incorporating improvements that respond to the real needs of day-to-day real estate.
• Reinforce the digitalization of the acquisition process, keeping the focus on clear, agile and useful reports for both the agent and the owner.

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